When I’m talking with visitors to Cranbrook about our many famous alumni, there is perhaps only one graduate whose legacy and name recognition so divides responses between “Who is that?” and “Oh-my-gosh, really?!”
If the visitor was born before 1982, they likely have never heard of her. If they’re born after 1982, they almost certainly know her—even if they don’t know she’s a real person: Lisa Frank.
Lisa Deborah Frank graduated from Kingswood in 1972. For kids in the 80s and 90s, her iconic neon designs decorated our backpacks, Trapper Keepers, pencils, folders, and stickers. Anything that you might possibly need for the daily rigors of preteen life, Lisa Frank could provide. Rainbow kittens and neon unicorns adorned practically everything, and you’d be forgiven if you chalked these creations up to the work of some anonymous office supply conglomerate with a cadre of slightly nutty illustrators.
But no. Lisa Frank is very much a real person and artist, and she has led her company, Lisa Frank, Inc., as a successful commercial art studio since 1979. Her Day-Glo depictions of flora and fauna were sensational, ubiquitous, and often imitated but never equaled. Despite her success at brightening elementary schools across the globe, as an artist and businesswoman she has been a reclusive figure. So who exactly is Lisa Frank?
In 2015, Cranbrook Kingswood alumna Carly Marks interviewed Lisa Frank at her Tucson, Arizona headquarters for the art magazine Foundations, one of the only in-depth interviews Frank has ever sat for. Frank had this to say about her time at Kingswood (1966 to 1972):
“They had real people teaching, accomplished artists. We sat in the original Saarinen chairs. I don’t think we realized what we were surrounded by. I can tell you I wouldn’t be who I am without that experience.”
There was also art at home: Lisa Frank’s father served on the board of the Detroit Institute of Arts and had an impressive collection in their Palmer Woods (Detroit) house, including works by Jasper Johns, Josef Albers, Richard Anuszkiewicz, and Jean Arp. One of Frank’s proudest moments was when her father hung one of her Kingswood-era paintings in the house—not because it was his daughter’s painting, but because he liked the work itself.
At Kingswood, Lisa Frank served on the Woodwinds yearbook staff as the advertising coordinator, among other activities. She also took advantage of the art opportunities, telling Foundations, “I had a senior show of the paintings I made…They were up on the wall, I sold out, and received a ton of commissions. Lee Iacocca, former president of Chrysler, bought a painting.”
Frank’s work at Cranbrook was abstract, using acrylic on Masonite or canvas, and sometimes incorporating paper on the canvas for additional texture. Although the work was nonrepresentational, the bright colors that would become her brand’s signature are present in these early paintings.
Her success in the Kingswood senior show led to early independence: “I lived on those earnings forever. When I was in high school [my dad] was paying for all my materials. When I got the commissions he said, ‘You’re paying for all the supplies.’ Then when I told him I was going to the University of Arizona he said, ‘That’s fine and I love you all the same but I’m not going to support you.’”
In college, Frank supported herself by selling Native American art and jewelry. She noticed what sold and what didn’t, and she encouraged the artisans she represented to make certain pieces for commercial sale. Her knack for knowing what designs would sell extended into her own art.
As she recalls, “At first I didn’t want to do unicorns. The artist in me said no. Then I thought, wait a minute, this is commercial art. Let’s do what’s going to sell.”
She started a line of jewelry made up of plastic fruits assembled with hot glue guns. She sold this line, called Sticky Fingers, at gift shows, and its success led to the establishment of her eponymous business. She entered into the pin/button market, painting licensed figures like Felix the Cat or Betty Boop, along with her own colorful animals with big eyes. These buttons were mass produced in Asia and imported to the U.S. Her breakout moment came in 1982, when teen mall staple Spencer’s Gifts ordered a million dollars’ worth of colorful Lisa Frank-designed stickers. She was only 28 years old.
Her success skyrocketed, and her technicolor art expanded onto the menagerie of product I remember from my own elementary school bookstore in the late 1990s. Since the very beginning of the company, Frank has served as the art director and sole source of product approval. Even with so many thousands of products, she and her team spend hours making each piece of new art. One thing Lisa Frank does not want? Repetition.
To her, using the same imagery over and over is not only bad business, its insulting to the customer. As she notes, “believe it or not, the consumers with less money have a keener eye than the ones with more. Consumers with less money only have so much to spend. For this reason they are critical and want to buy the best of the best. I’ve always appealed to the masses because, I felt so lucky to grow up in a beautiful world, and believe just because someone has less money, why should they not be offered the best of the best, as well?”
As for her unique, technicolor style? “I think the reason I made what I made is because I’m unconventional,” she explained. “I am who I am. You read stuff about me; people think it was all influenced by drugs. You couldn’t do what I did if I was on drugs. . . I was running my business. You can’t be just a creative; you have to be a businesswoman, too. You have to have the motivation to get there.”
Even at the helm of a multi-national, billion dollar company, Lisa Frank is still focused on her art: “I feel like I’m fortunate enough to live my passion…There’s a big commitment to making beautiful quality work.” She continues, “I mean, yes, it’s a business but it’s more important that the art is beautiful.”
While Lisa Frank’s heyday may be over (the 2000s were especially difficult), she has continued to put out new product. In this moment of 90s nostalgia, Lisa Frank continues to bring joy and brightness to the world. In fact, you can now stay in a Lisa Frank-designed hotel room!
To my knowledge, the inspiring and motivational Lisa Frank hasn’t spoken at the Schools or done any type of event here at her alma mater. She did not even have a file in the Archives until I started looking for her (we’ve started one now!) Part of what explains her absence on campus might be her distaste for fame. As she told Foundations, “…I do what I do because I love what I do. I never did it for fame, fortune, or publicity…People tell me that not knowing me or seeing me lends to their imagination. They make up who they want me to be.”
—Kevin Adkisson, Curatorial Associate
N.B.: I think we need to collect something of Lisa Frank’s for the Archives!